The Football Association of Serbia, in cooperation with Golden Sports Group, has launched the campaign “Be a Football Referee” as part of UEFA’s global Be a Referee initiative.

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The campaign aims to promote the refereeing profession and encourage younger generations to choose this important calling, which is essential for the development and integrity of the game of football.

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As part of the campaign, a promotional video was produced featuring Srđan Jovanović, Serbia’s most renowned international referee. Through an authentic approach and modern production, the video highlights the importance of the referee’s role and the potential career path this profession offers.

The campaign continues with additional communication activities that will bring the public closer to the education and professional development process of football referees in Serbia.

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