In collaboration with Golden Sports Group, Superbet has launched the “Start and Share the Super Vibe” campaign — a new integrated communication platform celebrating the energy, passion, and togetherness of sports fans.

The central element of the campaign is a spectacular commercial featuring Nikola Jokić, the best player in the NBA and a global sports icon. Through an authentic approach and Jokić’s recognizable spirit, the campaign conveys positive energy and a message of unity through sport.

In addition to the main TV commercial, the campaign includes numerous supporting formats — digital video content, social media activations, and a strong out-of-home presence through billboards and megaboards across the country — giving the campaign comprehensive nationwide reach.

Golden Sports Group was responsible for the creative and production execution of the campaign, ensuring a distinctive identity and a strong visual signature across all communication channels.

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