TVC Superbet x Nikola Jokić

Branding

Photography

Content

Video Production

Strategy

Concept

Design

Ceative Direction

Project info

Golden Sports Group conceived and executed “Start and Share the Super Vibe”, an integrated brand campaign for Superbet, featuring Nikola Jokić, one of the greatest NBA players.

The campaign was built around authentic energy, positivity and the power of influence that transcends sport. Through a strong creative concept, we connected Jokić’s global presence with Superbet’s brand voice. The activation included a high-impact TVC, digital-first content, outdoor billboards, and a full 360° media rollout. The result was a bold, modern campaign designed to engage fans and spark a movement — on and off the court.

Services delivered

Branding
We reinforced Superbet’s brand positioning through a confident, contemporary tone of voice. The campaign aligned the brand with excellence, credibility and positive energy embodied by Nikola Jokić. Every touchpoint was designed to strengthen brand recognition and emotional connection with the audience.
Photography
Photography focused on authenticity, character and presence. We captured Nikola Jokić in a natural yet powerful way, emphasizing both his personality and global stature. The visuals were optimized for multi-channel use, from digital platforms to large-format outdoor placements.
Content
A diverse set of content formats was developed for digital and social media platforms. Each asset was crafted to be engaging, shareable and platform-native. The content strategy ensured consistency while allowing flexibility across channels.
Video Production
We produced a high-end TV commercial supported by multiple video cutdowns. The production balanced cinematic quality with modern storytelling. Each video asset was tailored for TV, digital and social distribution.
Strategy
The campaign strategy was built around reach, relevance and repetition. By leveraging Nikola Jokić’s influence, we maximized brand visibility across key audiences. A clear 360° approach ensured strong presence across all major media channels.
Concept
Start and Share the Super Vibe” was designed as more than a slogan — it became a movement. The concept celebrates positive momentum, inspiration and collective energy. It seamlessly connects sport, entertainment and brand values.
Design
The visual design followed a bold, clean and contemporary aesthetic. Strong typography and dynamic layouts supported the campaign’s energetic tone. All design elements were adapted for both digital and outdoor formats.
Ceative Direction
Golden Sports Group led the creative direction from idea to execution. We ensured a consistent vision across all assets and platforms. Every creative decision was made to amplify impact, clarity and brand authenticity.